“We have tested rotating offers many times and have found it to be a poor way of presenting home page content.”
http://www.widerfunnel.com/conversion-rate-optimization/rotating-offers-the-scourge-of-home-page-design
“Large carousel areas annoy users and also cause them to skip over that featured area. I’m pretty sure that’s the exact opposite of the intended effect.”
http://bradfrostweb.com/blog/post/carousels/
“Accordions and carousels should show a new panel only when users ask for it . Otherwise, it should stand still and let users read the information in peace, without having the rug yanked from under them… It’s just plain annoying for users to lose control of the user interface when things move around of their own accord.”
http://www.nngroup.com/articles/auto-forwarding/
“This promotion looks so much like an ad that users are bound to ignore it: banner blindness.”
http://www.nngroup.com/articles/banner-blindness-old-and-new-findings/
“By forcing the visitor to involuntarily sit through a series of commercials, you are forcing them to have a linear and out-of-control experience. This is the wrong metaphor for the web… The primary purpose of your home page should be to create a high-level map of the world for your visitors so they can understand the range of available products that you carry. The giant banner will take up all of the prime real estate on the home page and push this navigation off the visible top of the page – sabotaging the page’s primary purpose.”
http://www.clickz.com/clickz/column/2164452/rotating-banners
“Sliders, in my opinion, are only valuable for display purposes; they are not good for action taking. Think how you use the web. Do you load a web page, and watch a slider scroll all the way through every item, and wait to click on the thing you like best? I hope not. Most of us want to be able to quickly and easily get to where we want to go.”
http://krogsgard.com/2013/sliders-suck/
“Amazon, which tests its website to the ends of computing capabilities, has a homepage carousel. Which starts static. At the bottom. Only related to things I’ve already seen. And that’s probably where it belongs on a homepage… We all know, people have learned to scroll. They did a long time ago, but still the ‘everything needs to be above the fold’ concept lingers on… The digital fold concept evolved into ‘squash as much content as you can above a certain number of pixels’.”
http://www.uofadmissionsmarketing.com/2013/02/using-carousels-in-higher-education.html
“The study shows clear indications that a static conversion optimized top area is more interesting to the users and leads to more engagement!”
http://angner.se/blog/will-front-page-carousells-improve-your-conversion-rate/
“Content which is genuinely relevant for both your goals and that of your visitors gets pushed down the page – in many cases, especially laptops, this means it gets pushed off the screen.”
http://beantin.se/post/30991868949/sliding-banner-content-slider-carousel-rotator
“so…
should i use a carousel?
NO!!!
seriously, you really shouldn’t.”
http://shouldiuseacarousel.com/
“Our themes don’t have sliders… Because sliders suck”
https://yoast.com/opinion-on-sliders/
more:
http://conversionxl.com/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad/
http://weedygarden.net/2013/01/carousel-stats/
http://iampaddy.com/lifebelow600/
http://thomasharrigan.com/2013/sliders-the-good-the-bad-and-the-technical/